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No thanks. And what started with a handful of orders is now, ten years on, pretty much all my purchases, from beer to bog roll. I’m not alone. Large-scale migration to ecommerce has triggered dwindling footfall on the High Street and encouraged an increasingly competitive online marketplace. This shift has fundamentally altered how people interact with the brands they buy. No longer do shoppers see your ad and then show up at the aisle armed with cash to get the brand in hand. Instead, most will now do some form of ‘pre-tail’ sleuthing: they’ll


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He has gone on to open The Place London, a group of luxury multibrand retailers in central London. He is also the owner of Leathersmith of London, purveyor of leather-bound books and accessories.He believes retailers need to polish their shop floor acts in order to keep the customer returning for more. “Shops are a theater and a stage, the clothes are the props and the staff are the actors,” he said, adding that the performances have to be five-star every day.Salespeople are key